Chitika Announces Agreement with Yahoo! to Monetize Desktop and Mobile Search Marketplace
Chitika to provide Mobile Ad Serving Monetization and Off-Network Search Syndication
(Westborough, MA) May 7, 2013 — Chitika announced today a multi-year extension of its relationship with Yahoo!. Chitika, a leading online and mobile ad network, delivers advertiser and publisher solutions in the areas of search, mobile and local. The multi-faceted agreement with Yahoo! includes; off–network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization. This deal allows Chitika to continue to provide world-class monetization solutions to its partners and helps Yahoo! extend its search marketplace.
Since 2006, Chitika has been working with Yahoo!, syndicating Yahoo!’s search feed across Chitika’s expansive online network of over 300,000 websites, providing high quality traffic to Yahoo! advertisers. Additionally, Yahoo! has tapped Chitika to help monetize its owned & operated properties. Yahoo! currently licenses Chitika’s proprietary ad targeting technology to serve sponsored search ads across select Yahoo! properties. Chitika’s ad serving technology allows Yahoo! to better monetize its desktop traffic while enhancing the overall user experience.
“Yahoo! has a proven track record of capitalizing on strong, successful partnerships, helping the organization meet and exceed its business goals,” said Venkat Kolluri, Chitika’s CEO. “Extending and expanding our relationship with Yahoo! reaffirms our commitment to deliver innovative online and mobile ad technology solutions, which will help contribute to the growth of Yahoo!’s search marketplace.”
Chitika’s mobile ad serving technology is now included in the renewed partnership, and will become a key piece in Chitika’s mission to develop a unified, user-friendly integration of online and mobile advertising.
What does this mean for Chitika Publishers? Plenty. This means that our ad code is on some of the largest websites in the world, and this same code runs on our Publishers’ sites.
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Chitika is an online ad network that caters over four billion strategically targeted ads each month to a network of over 300,000+ sites, making it the second largest network of its kind. Chitika ads are known across the industry for their ability to perform unlike any other, leveraging its proprietary targeting and optimization technology – a delicate blend of “Art + Science” – to ensure delivery of intent driven ads to the right user, at the right time and in the right place. Chitika’s advertising partners include; Yahoo!, Superpages, yellowbook, ServiceMagic and Shopzilla, and are leveraged by publishers in the network to drive audience engagement and boost revenue.