August 24th marked the end of the Steve Jobs era. Apple’s iconic leader announced that he was stepping down as CEO, effective immediately. During Jobs’ years at the helm, he revolutionized the computing, mobile, and digital distribution industries. Some of his most significant contributions to the tech world include Mac OS, iTunes, the iPod, and the iPhone. He will undoubtedly go down as one of history’s greatest innovators.
His departure from Apple shocked the blogosphere, instantly becoming the hottest trend on Google and Yahoo Buzz. Chitika Insights wanted to see how much of an impact Jobs’ resignation made on search traffic.
Insights observed search volume for Steve Jobs from August 24rd to the 25th. After 9:00 pm on the 24th, traffic volume for Steve Jobs spiked by nearly 2000%!
In contrast, when Insights investigated the search traffic of the Apple’s stock, they didn’t see anything close to the seismic spike like with Steve Jobs’ traffic.
Although the “Podfather” has relinquished his duties as Apple’s head, chances are he will remain heavily involved with the company. You can safely assume that he’ll have a hand in quite a few products in Apple’s pipeline. He remains confident that Apple will continue to be a market leader, saying “I believe Apple’s brightest and most innovative days are ahead of it.”
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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