August 16th saw the release of the newest version of Firefox; Firefox 6, and already the browser is taking off with rave reviews. The second version released under Mozilla’s new rapid-release process, Firefox 6 has seen a huge bump in our network since release day.
To quantify the spike of traffic, Chitika took a look at all USA and Canadian traffic from August 16th to August 22nd, and took a look at the hourly growth of Firefox 6 as a function of both overall traffic, and just Firefox traffic. As a share of all traffic, a clear story is told:
Clearly, Firefox 6 is growing, already consisting of just over 8% of our total traffic by the end of the day on August 22nd. Also of note, though, is the periodic growth of Firefox 6: peaks tend to occur at the beginning of each day, and valleys occur at the early morning hours when Internet Explorer is primarily in use. Looking at Firefox 6 as a share of all Firefox traffic, though, shows that the valleys are not all the result of IE:
While not as pronounced, peaks tend to occur at the end of days, while early morning is the worst for Firefox 6 growth. Clearly, downloads are occurring more often after work.
Also of note, while Firefox 6 already consists of approximately 45% of Firefox traffic, the growth rate has slowed drastically, signifying that the early adopter crowd have already started using the new browser. Has Firefox 6 already hit its market ceiling?
Check back with Chitika Insights for more insights on web traffic.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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