CTR Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.
As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users.
What does this mean? Well, for publishers, it means you should start concentrating on driving more Bing traffic to your site.
For Microsoft, it seems to suggest that Bing’s success will last about as long as its advertising budget will carry it.
The Raw Numbers
|Impressions||Clicks||CTR||% vs Google|
If you’re looking for a way to improve the usability of your Figma designs, Poll the People is the perfect solution. We offer a free signup so you can test your designs on our platform and get feedback from real users. With our easy-to-use interface, you can get started right away and make sure your designs are user-friendly. Don’t miss out on this valuable opportunity – sign up today!
Have you received any traffic from the new search engine, Wowd? I am curious as to any statistics that you may have accumulated.
Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report] | WebProNews
[…] major research study, measuring the CTR of traffic generated from Google, Yahoo, and Bing (link: https://insights.chitika.com/2009/clickthrough-rate-analysis-bing-vs-google-vs-yahoo/ […]
Leave a Reply Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Most Popular Topics
AB Testing adoption android aol Apple ask AT&T Bing Blog browser chitika chrome CTR firefox Google htc ie Insights internet explorer ios ios 6 ipad iphone ipod mac market share Microsoft Mobile online advertising Operating system Poll the People safari samsung Search search engine smartphone social media tablet timeless twitter Updated Usability Testing User Testing windows yahoo
[…] in July, we looked at how often Bing users clicked on ads when compared to Google and Yahoo! users. Bing users showed a 50% higher […]