Study: Most Recent Internet Explorer Versions have Highest CTRs
How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining the differences in click-through-rate (CTR) based on version number.
Research: Firefox 12 Second-Most Popular Version in First Week
Open source icon Mozilla Firefox has grown to command a substantial level of market share within the Internet browser marketplace. Due to the free software’s unique nature as an open source project, maximizing the adoption rate of Firefox’s latest version is important in order to maintain the security of its users, while also ensuring that the software’s millions-strong user base won’t be shut out on some of the latest and greatest features available on the Web. To visualize the rate of adoption, Chitika Insights tracked how many people have switched over to the 12th version of Firefox since April 24 – covering its first week of wide release.
Study: MSIE Sees Greatest Traffic During Work Day; Chrome Picks up in Evenings
The last twelve months have been a wild ride in the world of web browsers. Chrome has been rapidly capturing market share from Microsoft Internet Explorer (MSIE), which traditionally has held the majority of web browser market share – beginning with Microsoft Windows dominance of personal computer industry. It has often been said that the reason behind MSIE’s dominance in the market is due to heavy corporate usage.
Chrome 18 Sees High Adoption Rates; 33% of Users Running Latest Version
Almost four years after Google released a significant portion of Chrome’s source code as a part of the open source project Chromium, Google Chrome has grown to establish itself as one of the most popular browsers in the world, currently garnering 16% of web browsing market share. One of the benefits of converting the Chrome project to open source, has been an intense collaboration from within the developer community which has supported a notoriously rapid release schedule.
38% of Users Operating on Firefox 10 as Firefox 11 Rolls Out
What’s the Word Count? Ask.com Sees Highest Word Count Across Engines
Not too long ago encyclopedias were one of the only available resources for people interested in researching a particular topic. Long hours in the library searching through shelves of information to find an answer could certainly be expected. As technology has evolved, our resources for research, as well as habits, have changed as well.
Report: Future of Firefox Unclear; 25% of Users Lag Behind in Version Updates
For many years, Mozilla’s non-profit web browser Firefox has been the only real competitor for Microsoft’s Internet Explorer. The ubiquitous IE has reigned in the browser market, but when Firefox debuted in 2004 it brought a refreshing alternative to Microsoft’s offering. Sleekly designed and more secure than IE6, the open-source Firefox was “browser of choice” for many tech-savvy users.
Web Browser Market Share Report: October, 2011 Update
This is the first browser market report in which we did not see continued growth from MSIE competitors Safari, Chrome, and Firefox (Safari dropped) Look for Safari to bounce back around the holiday season. Despite gradual growth in October, look for MSIE’s share to drop as it has been over the course of 2011…
Study: Firefox 8 Experiences Rapid Adoption Rate, Claims 35% of Traffic in 1 Week
On November 8th, Mozilla released Firefox 8, the 5th rendition of the browser released since the beginning of this year. This is yet another testament to Mozilla’s recently adopted rapid release process, particularly made evident by the fact that first seven versions of the browser took seven years to release!
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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